Personalised medical reminders are an effective agent of positive behaviour intervention. Delivered through the highly accessible SMS platform, TextAid reminders serve to educate patients and their next-of-kin whilst encouraging them to adhere to prescribed medical regiments. An informed, compliant, and healthier customer pool translates to a reduction in preventable (and often expensive) medical treatments, which makes for improved profit margins.
An enhanced digital claim filing system that not only addresses the cost, security and efficiency shortcomings of the existing paper-based methods, but unlocks opportunities for effective interaction between medical service providers, health insurance providers and patients.
TextAid processes data collected from various sources and presents it as reports and analytical data models. With such a rich source of patient, market, and business data and analytical tools at its disposal, a health insurance provider is empowered to tailor its insurance products to individuals as well as make confident strategic decisions.
When patients are systematically provided with information and skills to reduce health risks, they are more likely to alter their behaviours and lead healthier lifestyles.
These risk-reducing behaviors can dramatically reduce the long-term burden and health care demands of known health conditions.
Patients need to be informed about their conditions, including the expected course, expected complications, and effective strategies to prevent complications and manage symptoms. They need the motivation to change and maintain daily health behaviours, adhere to long-term therapies, and self-manage their conditions.
TextAid’s digital portal and automated scheduled reminders prepare patients with behavioural skills to manage their conditions at home.
Lack of adherence – not sticking to a recommended treatment plan – is a known problem in health insurance. TextAid helps health insurance providers to influence the behaviour of patients through SMS-based reminders which will act as a prompt to ‘patients’ to attend medical institutions or administer medication as per the prescription.
The net effect of greater compliance with prescribed medical regiments will be an average reduction in critical events such as hospitalization and health failure which results in a reduction in claims ratio in the medium to long-term.
Munya leads TextAid’s strategy and go-to-market approach. Munya has been involved with tech startups for over a decade and enjoys building businesses and teams that are focused on impact and sustainable
development.
Amos is the tech lead at TextAid. In this role, he is focused on delivering a sophisticated platform that will revolutionise the health insurance sector. Amos is determined to bring about positive change through innovation.
